If the average high schooler knew what abortion is and does, abortion would all but disappear from the schools, and it would eventually disappear altogether. Beginning this fall, Abort73.com is enlisting students from around the country to wear an Abort73 shirt onto their campus everyday for an entire semester. These shirts, in turn, are designed to introduce other students to Abort73.com, pique their curiosity, and bring them into the website. The basic operating principle is this. T-shirts, in themselves, are not a sufficient forum for making an adequate case against abortion. They can convey right opinions, “Abortion is Murder”, “Choose Life”, etc., but without compelling facts, minds will not change. The depth and breadth of what must be communicated cannot happen on a shirt. As such, Abort73 takes a different approach. We don’t use our shirts to educate. We use our shirts to help bring people to a place where they can be educated, thoroughly and completely.
DOES IT WORK? - Consider the following testimony from Granada Hills, CA:
I was a lost and confused 15 year old... I thought I was pregnant and considered my options. Abortion seemed a fair enough option as no one would ever know (especially my parents). I saw my friend wearing a shirt that said “Abort73”. I didn’t ask her about it, but I was curious what it was about. Later when I got home I visited the site - after 5 minutes my jaw dropped and I realized just how horrible abortion was. Thank you abort73! I am convinced.
WHY EVERYDAY? - Movie marketing experts estimate that a person must see a movie ad at least 8 times before they will go and see the movie. Without steady repetition, the mind forgets. If we apply this equation to the Abort73 website, we can conclude that high-schoolers may need to see an Abort73 T-shirt 8 times before they’ll actually visit the site...
The following comes from part 2 of a 3-part Sunday School series taught by Michael Spielman in March of 2003.
On the surface, Abort73 looks like a fairly big operation: fancy website, glossy newsletter, lots of merchandise, but looks can be deceiving. Though we’ve certainly worked hard to come across as well-branded and professional, we remain remarkably small. This means both that we lack the physical resources enjoyed by larger non-profits, but also that those who invest in our ministry have the opportunity to play a more proportionately significant role. Think of it this way, over the last three months, a mere 39 people shouldered the entire donation load for Loxafamosity Ministries, giving a total of $4,418 in support of Abort73.com. Our next new donor will be the 40th of the quarter, and they’ll instantly become .025% of our donor base. If they write a check for $1000, their gift would account for a whopping 18% of total donations received. That’s a huge chunk. On the other hand, if this same individual were to give to a pro-life group with 10,000 donors, they would only increase the giving base by .0001%. Giving their $1000 to an organization that brings in $125,000 for any three month period, their gift would account for a mere .008%. We don’t say this to knock any of the bigger-budget ministries (we hope to be one someday), but we do want to point out that Abort73 is uniquely positioned to offer donors the opportunity to play a far more significant role than they could with just about anyone else. Of course, being small, in itself, is not what commends us. If Abort73.com weren’t accomplishing anything,... 
