If a student wears an Abort73 T-shirt once a week, it will be 2 months before other students see that shirt 8 times. If a student wears the shirt every other week, it will be four months, and if they wear it only once a month, it will take an entire school year. If a student wears an Abort73 shirt everyday, however, that will round out to something like 160 impressions a year. If more students start wearing the shirts, those 160 impressions begin to double. Suddenly, it becomes a distinct and even likely possibility that everyone on campus will eventually end up on the Abort73 website. And what happens when students end up on the Abort73 website? To date (among those visitors who have filled out our feedback form), 30% of the people who came into the site supporting abortion, left the site opposing abortion.

EXTRA BENEFITS - Wearing an Abort73 shirt to school everyday will almost certainly label you as a little bit strange. That’s OK. If you’re a believer, that’s actually a very good thing. Romans 12:2 tells us to not be conformed to this world, but to be transformed by the renewing of our minds. One of the most basic and obvious ways that the average Christian high schooler conforms to the culture around them is through the clothes they wear. Think of it this way. There are 1000 students at the average high school. Each year a quarter of those students graduate and another quarter takes their place. Over four years, you’ll go to school with 1,750 different students, and chances are you don’t have anywhere near 1,750 friends. This means that, unless you’re a star athlete or the class president, the vast majority of your peers will only know you by two things, the way you look and the way you dress. So what will people conclude of you based on this simple criteria? If you’re a Christian, and you wear the same brands across your chest as all your unbelieving peers, the subtle message is “I want to be just like everyone else... I’m committed to wearing what’s fashionable.” If you don’t wear the same brands and messages as everyone else, though, you suddenly start to stand out, and this fact alone, may open to you all sorts of new evangelistic opportunities.

THE LOGISTICS - For those who will commit to wearing an Abort73 T-shirt everyday for an entire semester (at least four out of five days each week), we will provide you with the necessary gear at a price that is less than it costs us to produce. This is not a money-making scheme. You will also receive your own Abort73 email address and the opportunity to chronicle any of your Abort73-related interactions in an online journal that will be linked from our site. As the program grows, we’ll begin to list participating high schools as we take aim at eventually reaching all 22,000.

If you’re a high school or junior high student who would like to do something a little radical this semester in application of Proverbs 24:11 and Ephesians 5:11. This is your opportunity. If you’re not a student, but you would like to see this program succeed and grow, please make a tax-free donation to help us produce more gear, send out more mailings in support of this project and start to purchase ad space in leading Christian periodicals. This is your opportunity to invest in a better eternity for American young people.

you’d be much better off giving to larger and more-established pro-life ministries. Thankfully, this is not the case. You needn’t look beyond the Endorsement section of our website to realize the impact Abort73 is having. Pro-life students are being equipped for the first time with an array of affordable and effective tools for educating their peers, and many students who have supported or ignored abortion in the past are having their minds changed. We’re confident that you could put Abort73.com next to any other pro-life website in the world, no matter how big the organization behind it, and Abort73 would more than hold its own. In the business world, many investors prefer the security of the long-established corporate giants, but those who dream of higher yields are willing to take a risk on a lesser-known start-up. On the pro-life landscape, there are a number of large and long-established organizations who are making some gains on the edges, but after thirty years of hard labor, very little has changed. Individual lives have been saved but the general populace continues to tolerate the massive injustice of abortion, even (at times) when they come face to face with its gruesome reality. This is why we remain committed to the idea that the best hope for turning the tide on abortion is to educate that portion of society that is still objective and honest enough to weigh the evidence and change their minds if necessary. This is why we target a very specific (and younger) demographic. As you wrestle with how to invest the limited resources God has given you, both to further the gospel and to meet the physical needs of the oppressed and downtrodden, we hope you will consider Abort73. Think of us as that unknown start up, short on capital, but long on ambition. We have a unique approach for reaching junior and senior high students, and now we just need more supporters to buy into the vision. It’s an admittedly untried approach, but the market is untapped and the rationale is solid. You only have so much money to give, so doesn’t it make sense to invest in those ministries which offer you a maximum return on investment? Consider donating to Loxafamosity today.