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As Abort73.com approaches the end of its first year of full-fledged operation, we are painfully aware of how far we still have to go before we have anything like the cultural impact we’re praying for. At the same time, we remain optimistic and encouraged by many of the milestones that have already been crossed. Four months ago, we added an online email list to our website. Today we have almost 800 subscribers. Three months ago we added a robust and customized Abort73 message board. Today that message board is approaching 1500 different posts. In the summer issue of Maximum Vapor, we reported that searching for “Abort73” on Google would yield 3,670 results. If you perform the same search today, 22,900 pages come back. It took us almost six months to sell our first hundred Abort73 shirts. Three months later, we’ve sold close to 500 (not to mention hats and visors plus thousands of pens and stickers). We’ve also been able to track some valuable demographic data about our website visitors. Based on our email list and feedback form submissions, we have learned that, to date, 39% of our visitors are between 12 and 18 years old (high school / junior high), 24% are between 19 and 23 (college), and 16% are between 24 and 30 (young adult). The median age of our visitors is 23-years-old. Seventy-two percent of Abort73 visitors are females. Eighty percent of Abort73 visitors identify themselves as pro-life (though this number is suspect since abortion-advocates are probably less likely to fill out our survey). Of those who initially identify themselves as “pro-choice”, 33% report that Abort73 has converted them to the pro-life position on the spot. Abort73 Gear is now represented in 38 different states, and there are actually students out there who wear Abort73 shirts onto their high school and college campuses every single day of the week. Though we’re still just scratching the surface, Abort73 is well postured for continued growth, and we’re very excited for the months to come.
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