same 3-month span (not counting the shirts sold in person). If you compare shirt sales with total traffic, the results become even more encouraging. In the summer of 2006, there were 85,045 unique visitors to Abort73.com. This summer there were 148,999 unique visitors. Whereas last summer we sold one shirt for every 549 visitors, this year we sold one shirt for every 128 visitors! Overall, a much higher percentage of visitors are being converted from spectators into participants. Instead of just learning and leaving, more and more of them are partnering with Abort73 to help connect us to the millions of people who still desperately need to learn the truth about abortion. That’s good!

Three months ago, our quarterly newsletter went out to 2100 people. Since then, we’ve added 1100 new names. By all accounts, Abort73 is poised for massive cultural impact, but we need your help to spread the word. It can be as simple as adding an Abort73 link to your email signature or investing $2 in an Abort73 bumper sticker. For as little as $4 you can get an Abort73 shirt. Or how about becoming a monthly donor? Without increased funding, we won’t be able to maintain our expanding outreach efforts. There are all sorts of ways you can help promote Abort73.com, but whatever you do, don’t do nothing!

Of course, even the most compelling website in the world is useless if nobody visits it. This is where you come in. The influence of Abort73.com is very much built on grassroots marketing. Though we cater to students, our resources will work for anyone. We’ve created an entire line of T-shirts that say almost nothing about abortion, by design. Since most people don’t have a natural inclination to learn about abortion, we’ve embraced an intentionally-veiled marketing approach (even our name gives away very little). In lieu of typical pro-life slogans, our shirts, hats, pens, and stickers all point people to a free, comprehensive, and almost universally accessible resource where they will learn the facts about abortion, instead of just an opinion. We say less on the front-end so we can communicate more on the back-end. It is a much more holistic approach to education with all sorts of entry points for involvement. By visiting Abort73.com, not only will you become better educated yourself, but you’ll also find a variety of simple ways to then educate your world.