Since traditional, mainstream advertising is such a costly endeavor, Abort73 has worked hard to stimulate a grassroots marketing campaign, built on a wide array of Abort73 Gear and carried into the public square by those who value the content of the website and want to introduce Abort73 to those around them. This approach has done very well for us, helping expand the visibility of Abort73 on a limited budget. One of the more remarkable facts about our web traffic this year is that 65% of our visitors have come in without referral. This means they’re either typing in “Abort73.com” directly or entering our site through an email link. That is an extremely high percentage and is good indication that our non web-related marketing efforts are paying off. It also makes it very likely (since the name Abort73 gives away so little about our content) that a large portion of that 65% are not specifically looking for abortion information, but simply crossed paths with the Abort73 URL and decided to check it out. This means that even students who have no initial interest in learning about abortion are finding out the truth nonetheless. And because our merchandise (which seeks to bring people into the website, rather than trying to educate them directly) functions so differently from the average pro-life T-shirt, wearing them on a regular basis can be a little less intimidating (and, we believe, more effective). Their subtlety invites the involvement of a broader range of students by keeping the demands on them fairly low. As one student commented in a recent email, “I especially like the [shirts] which allow tertiary students like myself to educate others about the real story of abortion by simply directing them to a website, so that they don’t have to listen to my own bumbling explanation.” Through the first three months of 2006, we’ve sold nearly 700 Abort73 shirts, telling us that many others agree with this assessment. While the shirts, themselves,