Coming into our 3rd summer, we’ve noticed some seasonal trends; most notably that June through August is the slowest time of the year for the Abort73 website. In both 2005 and 2006, our visitor total for June was less than half of what it was for May, and our total for the two Augusts was roughly 80% of the following Septembers. Whether or not there’s any way to change that trend is hard to say. Since so much of our marketing is based on in-person, on-campus influences (shirts, pens, DVDs, etc.), it’s not surprising that our web traffic would dip while campuses lay vacant. At the same time, abortion clinics don’t take the summer off; students are still facing crisis pregnancies, and so it is crucial for us to do all we can to use our summers strategically. To that end, we’re fairly certain that much of the impact Abort73 will have on campuses this fall will be driven by the inroads we make in June. Not wanting to let the momentum of 2007 die down while school is out (momentum gained by strong endorsements from the ministries of John Piper and Randy Alcorn in January, inclusion in Mark Driscoll’s community blog in April, and coverage from Relevant magazine in May), Abort73 will be exhibiting at the Pro-Life Music Festival (plmf.org) from June 21-23 and at Cornerstone (cornerstonefestival.com) from June 26-30. All told, we’ll have the opportunity to put Abort73.com in front of an estimated 30,000 festival attendees, mostly of high school and college age. Drawing on our experience from last year’s involvement with the Pro-Life Music Festival, we’ve produced a selection of new print resources to help quickly introduce people to Abort73.com, convince them that their understanding of abortion is likely incomplete, compel them to be involved, and demonstrate to them why the Abort73 approach is uniquely effective at reaching campuses and communities with accurate abortion information. Helping us manage the booth, show off the shirts, and distribute