Sometimes it takes a while to build momentum. Other times it happens overnight. For Abort73, 2007 has been a year of explosive growth on the marketing side and slow progress on the development side. My chief regret heading into 2008 is that our actual website is virtually the same today as it was 2 years ago. The supporting resources are dramatically improved, but the site itself is stuck in a holding pattern. That’s not the worst problem to have; Abort73.com is still very good at communicating key truths about abortion. The hard part is knowing how much room is left for improvement. Of course, if I had to choose between having a perfect website with little exposure or a very good website with dramatically increasing exposure, I’d take the latter. And that’s exactly where we’re at. What keeps me from pouring more time into the site itself? The burgeoning demands of all other facets of ministry. Just keeping up with shirt sales can consume hours a day. Last fall, we sold 291 Abort73 T-shirts online – roughly 3 shirts a day. This fall, we sold 1,540 shirts online – almost 17 shirts a day! Add to that the design and production time for new shirts, new ads, new flyers, new promo cards, and new booklets, plus the time for speaking, emailing, traveling, and exhibiting, and it’s no wonder there’s not much left for research and development. If I step back, though, and look at what God has done these last three years, there is no room to complain. So much has happened since I first entertained the idea of launching an against-the grain, abortion-education website!
Having said all that, my prayer for the coming year is that it will no longer be necessary to choose between implementing massive, website-wide improvements and sustaining our rapidly expanding public presence. With our second full-time staffer now on board, everything is coming together. That’s not to say I don’t have ambitions for a much larger staff, but it’s a great start. In our...